Rapid Fat Loss: It Actually Works Pretty Damn Well

Rapid Fat Loss: It Actually Works Pretty Damn Well

They get a bad reputation — especially among some of the fitness goo roos — but rapid fat loss protocols actually work pretty damn well.  Are they for everyone? No. Should they be done for long periods of time? Absolutely not. Are they comfortable or fun? Lol, no. BUT… Used carefully and sparingly, rapid fat loss protocols work very well, especially for people who thrive on short bursts of strict dieting to see faster results with minimal time investment. But What About Muscle Loss? Studies have shown rapid fat loss protocols lead to greater loss of lean muscle mass compared to slower, more sustainable approaches. So shouldn’t we stay away from rapid fat loss protocols if we know we’re going to lose more muscle? No. Because we DON’T know we’re going to lose more muscle. The “proof” that rapid fat loss protocols cause more muscle loss comes solely from the specific methods in which the researchers structured their protocols. And, as I discuss in the video below, there’s more than one way to skin a cat. A lot more. And after several years of experimenting with various rapid fat loss protocols on myself and my online coaching clients, I can confidently say there are many ways to structure rapid fat loss so you maintain your muscle mass and maintain (or even gain) strength while losing fat and increasing motivation. I don’t have any published research to support me. And, for that reason, some will immediately discount what I say. And I’m fine with that. Because, plain and simple, rapid fat loss protocols work and they work very well. Whether or not you decide to give it a shot and see for yourself is far beyond the scope of...
Ladies Edition: The Fastest Way to Lose Weight (And Keep it Off for Life)

Ladies Edition: The Fastest Way to Lose Weight (And Keep it Off for Life)

Today’s guest post comes from my good friend and colleague, Nick Smoot. Enjoy! -J “90% of women don’t want men to see their bodies.” I heard this the other day during my commute to work. Kinda crazy, huh? I’m not sure if it’s true (I sure hope it’s not), but I’ve yet to meet a woman who DIDN’T have something negative to say about her body, so it got me thinking: What’s the reason so many women are unhappy with the way they look? Is it their boobs? Their butt? The size of their hands or that pinky-toe that curls in to the left?  How about moles or teeth gaps? Tricep flab or stretch marks? Cellulite or a lazy eye? Honestly, I have no idea…and I doubt I ever will. But, one thing I have noticed is every woman I’ve ever worked with – not exaggerating here; EVERY WOMAN – has asked me what’s “the fastest way to lose weight?” Whether they need to lose weight or not? Well, that’s up for debate. But, every woman I’ve coached has made it clear that finding the fastest way to lose weight is something that’s really important to them. So, ladies, today I’m gonna show you how to do it. Ladies Edition: The Fastest Way to Lose Weight (And Keep it Off for Life) Regardless of whether you’re a man or a woman, there are a few things you need to understand – and accept – before you embark on your fat loss journey: 1) You’re going to have to make sacrifices I know this seems like common sense, but you’d be surprised at the number of people that decide to chase a goal...
The Best Meal Plan for Weight Loss: Your Comprehensive Guide

The Best Meal Plan for Weight Loss: Your Comprehensive Guide

Today I’m going to give you a meal plan for weight loss. I’ll lay out, clear as day, what foods you should eat and when you should eat them. I’ll tell you which foods are your friends and expose those that are foes. I’m going to hand you my best kept fat loss secrets and share the worlds single most powerful meal plan for weight loss.  All I ask of you? Pay close attention, don’t even blink. Read every syllable, every word, every sentence — no skimming around — there should be no room for misinterpretation.  Agreed? Good. Let’s begin. The Best Meal Plan for Weight Loss If you’re new here, my name’s Jordan but everyone calls me, “J.” Short in stature and balding by nature, I’m a normal person just like you with fears and hopes and aspirations and needs. A sizable chunk of my youth was consumed with the goal “getting abs.” I wanted mine to pop like those on magazine covers and I dreamed of owning an impressive physique. Vain? Sure, but at least I’m honest. And after years of trial and error, I’m happy to say I achieved my goal and am fortunate enough to help others do the same.  Kelly from Wisconsin, for example, joined my online coaching program nearly a year ago. She’s a strong woman, has a good head on her shoulders, follows my instructions to the “t,” and never misses a beat. My client Jerry from Boston has been in my online coaching program for over a year and is a reckless practical joker. Yea, he’s holding beer and a bag of chips in his “before” picture on the left. Lisa from Canada has worked with me online for...
Weight Loss Motivation: 3 Mind Hacks to Stay Motivated to Lose Weight

Weight Loss Motivation: 3 Mind Hacks to Stay Motivated to Lose Weight

Weight loss motivation: it’s what everyone is constantly searching for but very few people know where to find. Maybe you can relate? Maybe you know you should be working out several times per week but you’re having trouble finding the motivation to get to the gym? Or maybe your workout motivation is there but you’re having difficulty getting your diet in check? You know what you need to do (eat more fruits, veggies, & protein and eat less processed junk) but you’re having a hard time actually doing it? Sound familiar? I’ve Got Good News You can create weight loss motivation even if you’ve never had it your entire life. I’m not kidding.  You can create weight loss motivation even if you’ve never had it your entire life. See, motivation isn’t as black and white as some people would have you believe. It’s not that you either “have it” or “you don’t.” That isn’t how it works. With the right strategies and tactics, you can legitimately create and increase weight loss motivation. And today that’s exactly what I’m going to show you how to do. Having worked with hundreds of online fitness clients across the world, every day I’m asked for strategies to increase weight loss motivation, exercise motivation, and nutrition motivation. Seriously. Every single day. I recently got an e-mail from a reader in Atlanta asking the very same question which was actually the impetus for this article. Here, take a look: Does that sound familiar? Maybe a bit like yourself or someone you know? If it does then I’ve got good news for you. You’re Normal! You’re among the vast majority (I mean like 99.999999999%) of people who struggle with weight loss motivation...
Training and Nutrition for Fat Loss: The [Short Person’s] Ultimate Fat Loss Guide

Training and Nutrition for Fat Loss: The [Short Person’s] Ultimate Fat Loss Guide

Being short is a pretty sweet gig. I mean, think about it, when you’re short you never have to worry about leg room on an airplane. Being too tall for a bed is an impossibility. And you have a huge advantage when someone breaks out the limbo pole because…well…you know. See? Being short has a whole lot of benefits.  But, like everything in life, it’s not all rainbows and unicorns; there are downsides, too. For example, it’s never fun going to the theme park because, no matter what, you’re going to be discriminated against simply because of your height. Not to mention, if you need to reach something up high and don’t have a tall friend nearby…you’re screwed.  More to the point of this article, arguably the worst part about being short is that it can make fat loss a whole lot harder than it is for taller (and heavier) folk. Why is Fat Loss Harder for Shorter People? I should clarify, height doesn’t inherently make fat loss harder. Rather, your body weight (and composition) is the primary factor responsible for how much you can eat without gaining or losing weight. And seeing as shorter people tend to weigh less than taller people, especially as they reach lower levels of body fat, fat loss tends to impose much greater difficulties on shorter/lighter people than it does on taller/heavier people. Let Me Tell You A Little Story… Just in case you’re new here, my name is Jordan (but everyone calls me “J”), I’m an internationally published fitness author, an online strength training and nutrition coach, and I’m also very, very short. Clocking in at a whopping 5’4,” I’ve been a proud representative of the shorty brigade since...
The Top 7 Best Books for Nutrition Coaches

The Top 7 Best Books for Nutrition Coaches

Any halfway decent fitness enthusiast can tell someone how to lose fat. It’s really not that hard. Calculate a moderate caloric deficit, outline sufficient protein intake, send your client these guidelines, and tell them “just hit these numbers and you’re good!“ Pretty simple. From here all you need to do is patiently wait and see how many people actually follow your guidelines long enough to get results. If you have a handful of 8-10 participants, odds are you’ll have at least 1-2 who are intrinsically motivated enough to stick to your plan no matter what. Then you can grab their before/after pictures, publish their “success story,” and explain to people how your “scientifically proven method” helped them shed X amount of pounds in 90-days. Congratulations. You’re a nutrition expert. If you want to be a great nutrition coach – a coach who can consistently inspire individuals to recognize their own ability to succeed – you need to do a hell of a lot more than just hand out calorie and protein guidelines.  You need to arm your clients with science-based knowledge in an easy to understand format. You need to teach your clients how to create sustainable habits. You need to show your clients tips and tricks that will help them succeed in the long-term. And, most importantly, you need to help your clients understand and believe that they are truly capable of achieving anything and everything they want.  To understand how to do this you need to get your hands on the absolute best books for nutrition coaches.  In an effort to help you weed through the B.S. and arm you with the most...
5 of the Worlds Healthiest Foods (That Are Actually Making You Fat!)

5 of the Worlds Healthiest Foods (That Are Actually Making You Fat!)

I hate the phrase “healthy food.” When you really think about it there’s no such thing as an inherently “healthy food.” Obviously some foods are low(er) calorie,  nutrient dense, and have certain qualities that should be emphasized within an overall “healthy” diet. But there isn’t a single food that, in isolation, can be deemed “healthy” or “unhealthy.” Healthiest Foods: Why Can’t a Food Be Labeled “Healthy” or “Unhealthy?” Because one food doesn’t make up the sum and substance of your diet or lifestyle. Rather, the context of your life as a whole determines your health including things that are both in and out of your control.  To name a few, below is a small list of the countless determinants of your health: Sleep Stress Exercise Genetics Occupation Health care Education Gender Living environment Income And a whole lot more Without overly digressing, it’s incorrect to label a single food as “healthy” or “unhealthy” for the same reason it’s incorrect to say men are stronger than women, dumbbells are safer than barbells, or toilet paper is more effective than a bidet. Context must be taken into consideration and only then, once we appreciate context, can we begin to see no food is inherently “good” or “bad,” “right” or “wrong,” “healthy” or “unhealthy.” Rather, all foods are equally neutral with some being more conducive to successful long-term dieting than others.  For example, some foods might help you stay full for longer periods of time, others might be higher in protein , and others might include vitamins and minerals that are difficult to find elsewhere.  These foods – the ones that make dieting easier – should obviously be emphasized within your diet. But...
This Brand New Fat Burning Pill Is So Effective the U.S. Is Desperately Trying to Ban It…Permanently!

This Brand New Fat Burning Pill Is So Effective the U.S. Is Desperately Trying to Ban It…Permanently!

Don’t ask me how but I was able to get several samples of this brand new fat burning pill sent directly to my home office just about 2-weeks ago. At first I was skeptical. Nervous, to be honest. “Could there really be an effective fat burning pill that torches the fat off your bones and keeps it off for the rest of your life?” I had trouble wrapping my head around the possibilities and implications of such a pill…but I had it on good authority from the most respected coaches in the field such as Alan Aragon and Brad Schoenfeld the pill was legit. “It renders traditional dieting nothing more than a waste of time and money,” Alan told me over an intense late night convo on MySpace. “As long as you have this pill in your back pocket you’ll never have to worry about the woes of dieting ever again. It’s like Paleo…but even better!“ With an endorsement like that from arguably the single most influential coach, researcher, and author in the world of gainz nutrition…I knew I had to give it a shot. My results? Mind blowing.  In barely under 2-weeks I burned every ounce of fat off of my massive 5’4″ frame to reveal the most incredible set of 8-pack abs I’ve ever seen. I even got my body fat percentage virtually measured by a real live doctor on the bodybuilding.com forums and he told me I’m -6% body fat! -6%!  Take that, dieting! And by now you’re probably wondering where you can order your fat burning pills before they get banned, right? Great question and fortunately it’s a very simple process.  All you need to do is follow the instructions below… Happy April Fools Day! Bar-none the...
Here’s The Problem with Flexible Dieting & Why It Doesn’t Always Work

Here’s The Problem with Flexible Dieting & Why It Doesn’t Always Work

Flexible dieting is all the rage. Ranging in approaches from If It Fits Your Macros (IIFYM) to Intuitive Eating, flexible dieting has become the industry standard for “optimal nutrition coaching” and, to many, any other approach is not only useless but self destructive.  Important to note… I’m a HUGE Proponent of Flexible Dieting I’ve written extensively about the benefits of flexible dieting and how to use it with extraordinary success on numerous occasions.  And while flexible dieting is one of the best approaches to help people achieve and maintain long-term nutrition success, its utility has been taken entirely out of context to an unrealistic extreme.  Every day I see and hear coaches touting the benefits of flexible dieting and the perils of having a structured diet. “You can eat anything you want” they say “just as long as it fits within your calorie guidelines.“ “You need to indulge and have treats,” they explain. “If you don’t regularly indulge you won’t succeed.“ “Look! I eat ice cream, pizza, and beer while staying lean and strong. That’s what flexible dieting is all about!“ They’re Wrong That is not what flexible dieting is all about. Flexible dieting is about teaching individuals how to eat an overall “healthy” diet made up of a variety of satiating and nutrient dense foods while learning how to occasionally incorporate their favorite “unhealthy” foods and making continued progress without accompanying feelings of guilt. Unfortunately, that’s not as sexy or marketable as saying “eat whatever you want to get ripped” so many fit pro’s just ignore the proper definition altogether. So What’s the Problem with Flexible Dieting? Keep in mind…flexible dieting isn’t bad. When used and taught properly it’s honestly amazing which is...
The Powerlifting Diet: Wait…Really? THAT’S What Powerlifter’s Eat?!

The Powerlifting Diet: Wait…Really? THAT’S What Powerlifter’s Eat?!

Powerlifting exemplifies the ultimate expression of strength. Testing the absolute most amount of weight you can lift in the squat, bench press, and deadlift…there is no ambiguity. There is no cheating. There is no doubt. You’re either strong enough to lift the weight or you aren’t. And while old-school powerlifting dogma used to preach the importance of getting as big as humanly possible at all costs (even if that meant eating like shit and getting obscenely fat), the new world of powerlifting has shown getting bull-strong can be accomplished while staying lean year round. That’s exactly what I’m going to show you how to do. The Powerlifting Diet: Wait…Really!? THAT’S What Powerlifter’s Eat? As an IPA World Record Powerlifter people often assume I either: A)Relentlessly gorge myself with McDonalds, Wendy’s, Burger King and other fast food staples. or B)Maintain an incredibly strict (or “clean”) diet, accounting for every last calorie and neverlay a finger on a single “bad” food. Fortunately for my health, performance, and social life…neither of those assumptions are remotely accurate. So What Do I Eat On the Powerlifting Diet? As a business owner, full-time performance coach, competitive athlete, and social butterfly…I don’t have a lot of time to cook. As such, I’ve developed a very simple, easy, and relatively inexpensive system to help me perform at a high level, maintain a low body fat year round, and enjoy my life as a ridiculously good looking 23-year old. But before I get into what I eat, I want to briefly discuss several key points. 1) Fat Loss is Like a Bank I forget where I heard this first but, to whoever...