The Top 7 Best Books for Nutrition Coaches

The Top 7 Best Books for Nutrition Coaches

Any halfway decent fitness enthusiast can tell someone how to lose fat. It’s really not that hard. Calculate a moderate caloric deficit, outline sufficient protein intake, send your client these guidelines, and tell them “just hit these numbers and you’re good!“ Pretty simple. From here all you need to do is patiently wait and see how many people actually follow your guidelines long enough to get results. If you have a handful of 8-10 participants, odds are you’ll have at least 1-2 who are intrinsically motivated enough to stick to your plan no matter what. Then you can grab their before/after pictures, publish their “success story,” and explain to people how your “scientifically proven method” helped them shed X amount of pounds in 90-days. Congratulations. You’re a nutrition expert. If you want to be a great nutrition coach – a coach who can consistently inspire individuals to recognize their own ability to succeed – you need to do a hell of a lot more than just hand out calorie and protein guidelines.  You need to arm your clients with science-based knowledge in an easy to understand format. You need to teach your clients how to create sustainable habits. You need to show your clients tips and tricks that will help them succeed in the long-term. And, most importantly, you need to help your clients understand and believe that they are truly capable of achieving anything and everything they want.  To understand how to do this you need to get your hands on the absolute best books for nutrition coaches.  In an effort to help you weed through the B.S. and arm you with the most...
5 of the Worlds Healthiest Foods (That Are Actually Making You Fat!)

5 of the Worlds Healthiest Foods (That Are Actually Making You Fat!)

I hate the phrase “healthy food.” When you really think about it there’s no such thing as an inherently “healthy food.” Obviously some foods are low(er) calorie,  nutrient dense, and have certain qualities that should be emphasized within an overall “healthy” diet. But there isn’t a single food that, in isolation, can be deemed “healthy” or “unhealthy.” Healthiest Foods: Why Can’t a Food Be Labeled “Healthy” or “Unhealthy?” Because one food doesn’t make up the sum and substance of your diet or lifestyle. Rather, the context of your life as a whole determines your health including things that are both in and out of your control.  To name a few, below is a small list of the countless determinants of your health: Sleep Stress Exercise Genetics Occupation Health care Education Gender Living environment Income And a whole lot more Without overly digressing, it’s incorrect to label a single food as “healthy” or “unhealthy” for the same reason it’s incorrect to say men are stronger than women, dumbbells are safer than barbells, or toilet paper is more effective than a bidet. Context must be taken into consideration and only then, once we appreciate context, can we begin to see no food is inherently “good” or “bad,” “right” or “wrong,” “healthy” or “unhealthy.” Rather, all foods are equally neutral with some being more conducive to successful long-term dieting than others.  For example, some foods might help you stay full for longer periods of time, others might be higher in protein , and others might include vitamins and minerals that are difficult to find elsewhere.  These foods – the ones that make dieting easier – should obviously be emphasized within your diet. But...
The Top 8 Best Books for Strength and Conditioning Coaches

The Top 8 Best Books for Strength and Conditioning Coaches

Not a day goes by where I don’t get asked, “Jordan, what do you think are the best books for strength and conditioning coaches?“ After answering that exact same question for years on end, I figured I might as well compile a detailed list of my personal favorite best books for strength and conditioning coaches into one straightforward post.  Having put it off for the last few months, I finally got around to it and am excited to share with you the books that I consider to be absolutely essential reading for every strength coach worth their salt. In no particular order of importance… The Best Books for Strength and Conditioning Coaches   1. Facts and Fallacies of Fitness If you only get one book from this list…get Facts and Fallacies of Fitness by Mel Siff. An easy read for coaches and lifters of all levels, this book is one of my all-time personal favorites because it forces you to question everything you ever thought was true about training and nutrition. Dissecting hundreds of myths pertaining to every topic imaginable including biomechanics, strength, flexibility, cardiovascular exercise, and everything in between…Facts and Fallacies of Fitness is simultaneously one of the most entertaining and informative books I’ve ever read. Ready to be mind blown? Get Facts and Fallacies of Fitness. Grab Your Copy Here –> Facts and Fallacies of Fitness   2. Science and Practice of Strength Training This book changed my life. I vividly remember sitting in Louie Simmons’ office at Westside Barbell reading Science and Practice of Strength Training for the first time. I’ve read it a minimum of 10 times ever since. Unquestionably one of the most influential books I’ve...
This Brand New Fat Burning Pill Is So Effective the U.S. Is Desperately Trying to Ban It…Permanently!

This Brand New Fat Burning Pill Is So Effective the U.S. Is Desperately Trying to Ban It…Permanently!

Don’t ask me how but I was able to get several samples of this brand new fat burning pill sent directly to my home office just about 2-weeks ago. At first I was skeptical. Nervous, to be honest. “Could there really be an effective fat burning pill that torches the fat off your bones and keeps it off for the rest of your life?” I had trouble wrapping my head around the possibilities and implications of such a pill…but I had it on good authority from the most respected coaches in the field such as Alan Aragon and Brad Schoenfeld the pill was legit. “It renders traditional dieting nothing more than a waste of time and money,” Alan told me over an intense late night convo on MySpace. “As long as you have this pill in your back pocket you’ll never have to worry about the woes of dieting ever again. It’s like Paleo…but even better!“ With an endorsement like that from arguably the single most influential coach, researcher, and author in the world of gainz nutrition…I knew I had to give it a shot. My results? Mind blowing.  In barely under 2-weeks I burned every ounce of fat off of my massive 5’4″ frame to reveal the most incredible set of 8-pack abs I’ve ever seen. I even got my body fat percentage virtually measured by a real live doctor on the bodybuilding.com forums and he told me I’m -6% body fat! -6%!  Take that, dieting! And by now you’re probably wondering where you can order your fat burning pills before they get banned, right? Great question and fortunately it’s a very simple process.  All you need to do is follow the instructions below… Happy April Fools Day! Bar-none the...
The Iron Grater: A Lift Weights Faster Workout

The Iron Grater: A Lift Weights Faster Workout

Today I’m excited to share an extraordinary guest post written by none other than Jen Sinkler, the creator of my all-time favorite conditioning resource, Lift Weights Faster 2.0. Enjoy! -J I have a secret: Powerlifters like to lift light weights, too. (Try saying that phrase three times fast.) Just look at five-time world record holder Jordan Syatt. He’s been crushing the conditioning circuits as of late, showcasing many kettlebell circuits on his various social media platforms, and in his own words, “I haven’t lost a gain. Not a single one.” As much as I hate to say it, not every day can be a heavy deadlift day. [Note from Jordan: I hate it, too, but Jen’s right. If you really want to make progress you need to know when to lay off the heavy lifting.] Circuit training, metabolic conditioning, or lifting weights faster, as I call it, when combined with heavy strength training serves to round out the equation of well-balanced fitness. Incorporating conditioning throughout your training cycle can lead to a faster metabolism, a happier heart, a better hormonal profile, more mitochondria and greater capillary density — all while preserving your existing muscle mass. But here’s another reason powerlifters ought to consider lifting weights faster: Speed matters, and on two levels. First, explosive muscle contractions are more metabolically expensive than a slower contraction performed under the same amount of load. This likely has to do with the recruitment of fast-twitch muscle fibers being more energetically costly to fire. What does this mean? It means circuit training absolutely torches calories and you can say buh-bye to the stereotypical overweight powerlifter physique. Second,...
For Personal Trainers: A Brand New Online Coaching Platform to Improve Your Business

For Personal Trainers: A Brand New Online Coaching Platform to Improve Your Business

Creating an online coaching business is one of the best decisions I’ve ever made. Not only has it allowed me to work with and meet people from all across the globe (most of my online clients live internationally), it’s also given me the opportunity to help hundreds of people world-wide while drastically increasing my income. Yea…it’s not such a bad gig.  Why am I telling you this? Every personal trainer I know wants to help more people and make more money but aren’t sure what steps they need to take. Starting an online coaching service is the way to do it and I want to teach you how. There’s an overwhelming lack of information pertaining to online coaching and, as such, I’m going to write a number of articles outlining how to begin your own successful online coaching business. Before I write those articles, though, I’m excited to introduce you to an incredible team of experts running the brand new online coaching platform, Strength Portal. I’ll say right off the bat that I’m not an affiliate nor do I get any benefit from sharing Strength Portal with you. Plain and simple, they’re an incredible company and I truly believe in their potential to help personal trainers world-wide. That being said, Strength Portal is essentially an online coaching platform designed to make the process of online coaching as simple and efficient as possible for both the coach (you) and trainee. I was fortunate enough to to sit down with their team (via Skype) and have them walk me through, step-by-step, everything the platform has to offer. Truth be told…it’s amazing. Even better? They...
The Best Lifting Shoes for Performance

The Best Lifting Shoes for Performance

The right pair of lifting shoes can drastically enhance biomechanical efficiency and subsequent performance. Unfortunately, with countless shoes to choose from and contradictory recommendations coming from every which way, it’s difficult to know which kicks are best for your individual needs and goals. To eliminate the confusion, this article will outline the pros and cons of the most popular training shoes and provide you with the necessary information to make a well informed purchase. You can read the full version of this article by clicking HERE...
Strength Training Equipment Essentials

Strength Training Equipment Essentials

Have you ever wondered what equipment a good gym should have in stock? Do you know what training tools will be most beneficial in the process of increasing strength and improving performance? I recently had a teleconference with Kyle Bohannon from The Art of Physical Fitness in which we spoke about the essentials of strength training equipment. I covered the topic from a Strength/Powerlifting perspective regarding what to look for when signing up for a new gym membership. Kyle, on the other hand, spoke about how to set up a home gym with specific recommendations based on budget restrictions. Click Here to Listen to the Conversation! I think we both dished out a bunch of great ideas and hopefully you’ll take away some useful information from the discussion. I hope you enjoy listening and, as always, if you have any questions, comments, or suggestions, please leave them in the comments section below. Never Minimal. Never Maximal. Always Optimal....
Science Based P90X Workout Review: The Alarming Truth

Science Based P90X Workout Review: The Alarming Truth

I’ve always found the fitness industry comical. Regardless of how worthless or ineffective a product may be, as long as an advertisement includes color coordinated bar-graphs, half-naked models training in a dungeon-esque facility, and a narrator with an oddly deep voice the product will inevitably be a massive success. A recent example of this phenomenon is the P90X workout, the “scientifically proven training method utilizing muscle confusion techniques, guaranteed to get you shredded in 90 days!” In addition to the never-ending barrage of commercials and advertisements showcasing ripped dudes smiling from ear to ear while performing the most intense bodyweight circuit I’ve ever seen (am I the only one who finds the smiling creepy?), the misleading claims made by the P90X workout and other programs of the sort (Insanity) are simply a marketing ploy. To be honest, I would rather shove my own head into a freshly produced steaming pile of horseshit than answer another question regarding the efficacy of the P90X program. Repugnant humor aside, it’s difficult to express how irritated I get every day when I inevitably receive a comment such as, “Hey Jordan, I’m trying to get back in shape and my brother just finished P90X with all of his bro’s…he loved it! He and his boys got totally shredded and I was thinking I should do it too…what’ya think, bra?” While I would like to reply with a snarky remark, doing so would unavoidably cause this person to get butt-hurt, bash me on facebook via status updates, and possibly even de-friend me, so I simply respond with “the best program is one that will allow...